Well acted, well scripted and very very early. Despite the wedge Formula 1's journalistic vultures have attempted to drive between the two McLaren drivers – you know, the 'Brit vs. Brit', 'there can be only one' narrative – Lewis and Jenson appear to be getting on quite well.

I'll save any further musings for my F1 blog, but in a time of flagging commercial support for this most expensive of sports, Vodafone continue to maximise their investment in the McLaren team with this comedic viral spot.