Spike Jonze | I’m Here movie for Absolut
In an Absolut World, art sponsored by a brand have absolutely nothing to do with the brand and everything to do with art; as was the case with Spike Jonze‘s I’m Here. Being a big fan of Spike’s work, I was more than sceptical as to his motives for creating this movie.
After fiiiiiiinally getting round to finishing watching it I felt closer to understanding Spike, but more confused as to Absolut’s motives for the movie, other than to be associated with a film full of beauty, melancholy, heart-break and Spike Jonze’s special directorial touch.