SE-Assist | Legal & General

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SE Assist is a joint initiative between Legal & General, CAF and NESTA that will provide business support to Social Entrepreneurs as well as start-up capital for businesses on the programme.

As we know, setting up a new venture is most certainly the start of an exciting journey with its ups and downs. Inspired by signposts and road signage, we created a brand identity that indicates to the sense of direction that SE Assist aims to provide new businesses.

The final pared down design represents the no nonsense and simple business advice given by the SE Assist team. We love a bit of process, so below are two other versions of the SE Assist logo and their corresponding mood boards.

Every start–up needs a push in the right direction to help navigate what can be some very choppy waters.

Bearing that truth in mind, this concept is based around the idea of Se-Assist being the wind in the sails of new-business, providing just the right amount of wind, in just the right direction.

For any new business there are a few considerations such as how to get on that first step/rung of the ladder and what all aspiring entrepreneurs have; visions of growth to becoming a successful organisation.

Elevation & Shelter is an alternative visualisation of growth with a graphic interpretation of a propelling ramp taking business on an upward trajectory, while also providing the necessary shelter, support and guidance for future social entrepreneurs.

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