How we think influences the work we do, and how we can benefit you.
We wear those values on our sleeves, or rather our chests. Some might call it ‘Working Practice; we call it the ‘twenty%vision’.
We’ll let the fellas and their chests tell you more.
Maybe not the first thing you were expecting us to say, but we think it’s a good place to start.
Realizing your brand may not be the first thing that someone thinks of when they rise in the morning is something we all need to realize. Not every brand is as sexy as it would like to be, and some need to do a little bit more work to achieve that 6-pack look that they’re striving for.
This is why at twenty%extra, we help brands to take a good look at themselves from the perspective of the hardened consumer instead of a mothers’ tinted specs. Recognise that there are some audiences that don’t care, and even when they do care, they still manage to look like they don’t care.
Manage that, and you’ll go from murmurs of ‘whatever..’ to ‘Please Sir! Can I have some more..!’
Now by that we could mean 20% more alpine freshness in a small box, 20 percent more scent of lavender in your favourite shirt, or even just more good ol’ f f freshhh…
How do we re-invent a brand? How do we tell people something they hadn’t thought of about that brand?
Well, by not only re-defining how your audience finds you, but where they find you, will ultimately make a difference as to how your brand is perceived.
Now it could be like the “I… need… water…” type of need, but more than likely it will be the “I really really need those pair of shoes” type of need.
Understanding the mindset of your audience, is what enables us to create the kind of message that they will be receptive to. Common sense you might say, but since when was common sense, common?
Roy Ayers said it would bring us back together. Tina Turner had slightly different views on the subject.
Love is a feeling, and not always a logical one, but one you find difficult to ignore. Brands that can evoke a feeling of ‘love’ are few and far between. But let us show you how a little bit of love can make all the difference.
If your customer can come over all gooey about your product/service then there’s a fair chance they’ll pass that good feeling on.