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There’s a treat wherever you look. We spoil you. Really, we do.
Posted: January 24th, 2012
The Wide Awake Club literally earned its name with ‘The Art of Storytelling’ workshop. No sleeping was permitted metaphorically or otherwise whilst special guest – playwright, novelist and cultural commentator Bonnie Greer was around.
The session began with an accappella version of I Saw Her by Kai Gama from The Insomniax. This was a perfect opening for Bonnie, as the song’s narrative is based upon Gustav Freytag‘s five-part pyramid theory of dramatic structure.
Bonnie Greer proceeded to give a synopsis of the roots of western literary theory, touching on Aristotle to contemporary issues of ‘broken narrative’ (think Tarantino – Pulp Fiction’).
After much synaptic grey matter action, we went on to give examples of how narrative can be developed in communications and how it can prove decisive when engaging audiences.
If you haven’t attended The Wide Awake Club before – sign up for the next show. It’s not every comms workshop you get both rock‘n‘roll and academia rolled into one and all before lunchtime.
Posted: December 15th, 2011
This is not only a critical time for young people in this country, but for young people everywhere. Critical times call for critical thinking, and it’s quite clear that the old guard needs an injection of new blood. That’s where Let’s Be Brief comes in.
Over the summer months our studio was full to brim as we welcomed back some of our LBB Crew: Makoto (LVYAP], Jade, Femi, Niquelle and Jonathan (LCRN).
We set them the task of helping to rebrand and redefine LBB as a proposition. Taking all that they had learnt on our workshop programme and some essential studio time, they didn’t disappoint. Jade even brought in biscuits.
Let’s Be Brief will re-launch in next year as a stand-alone youth engagement brand. Education through process is the way we work, and the portal will operate in much the same way. The site will be featuring exclusive content from esteemed creative industry practitioners, as we continue to shed a spotlight on the importance of good communication in all its forms.
We’re in the development stages at the minute, but because we don’t want to leave you hanging, you can still stay up to date on goings-on via the LBB Blog.
Posted: November 16th, 2011
Culture is a healthy staple of the twenty%extra diet. Whether working with musical innovators such as The Insomniax or visiting some of the capital’s galleries and exhibitions to refuel our inspiration tanks.
So partnering with our friends over at Contemporary Vintage – a creative agency who specialise in connecting culture to audiences in new and unexpected ways – was a great opportunity to do more so in the future.
Check out the film of their recent Glamour Factory experience at The National Portrait Gallery – part of the Glamour of the Gods exhibition.
Posted: October 7th, 2011
Everyone likes a compliment don’t they? So we blushed a little when we recently received feedback from Affinity Sutton on our Green Stories campaign;
“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive – Affinity Sutton
The success of the campaign inspired a new set of films based on re-edits of the originals. Each tells a story of how the residents set up their projects, while providing short tips on how to save on utilities and being that little bit greener. We also added a bit of type magic to make the garden grow.
Posted: September 16th, 2011
We’re super stoked to have started working with new music events company Black Atlantic. We say new but they’ve already worked with some of the creme de la creme of electronic music, from Martyn to Moodyman, Joy Orbison and of course Apparat. We’ll be responsible for their art direction and graphic design.
Posted: September 5th, 2011
We’ve had a busy studio over the summer months as we welcomed back some of our Let’s Be Brief’ers into the fold.
During the past six weeks Makoto, Jade, Femi and Niquelle have been working on a very special project which will be revealed in the near future. But for now, mum’s the word.
Posted: August 18th, 2011
On a sunny July day (not like today) we trotted off to the Shortwave Cinema in London Bridge for the screening of Affinity Sutton’s Green Stories. It was a lovely opportunity to meet up with the AS residents again and see them on the big screen!
Apart from their screen debut, the purpose of the event was to announce the competition winner who would receive the fabulous prize of a holiday for ten – yes ten – to the Eden Project.
We’re happy to announce the winner was… Jeanine & Eddie from East Grinstead with their Guerrilla Gardening story. The effervescent pair decided to bring a new lease of life to their residential home garden by planting on the barren land, but best to let you tell themselves. Just press play!
Posted: June 9th, 2011
This time last year the wheels were set in motion to create a website that would get oodles of young people excited about the arts and their place in it.
Today, at the East Piazza in Covent Garden is the launch of RE:Creative a site that aims to do just that. Young people will have the opportunity to meet and interview established and upcoming artists, review the latest exhibitions, showcase their own work on the website and join a vibrant online community.
During the Let’s Be Brief sessions, which enabled us to create the brief, the young people were keen to shape the project and even challenge the idea of what art is;
“The past is inspiring, but the younger generation have fresh faces and ideas…from the pasts brilliant ideas the younger generation can express a positive, almost historical opening for the future” Shahara – Hayward Gallery youth group
Posted: February 18th, 2011
The twenty%extra team are now official residents of glorious Hackney! As well as getting acquainted with our new residency, there’s also a new office dog called Chad, find out more about him here, you won’t be disappointed.
Our new address and number;
Fitzroy House
18 Ashwin Street
London
E8 3DL
+44 (0)20 3051 8613
Posted: November 16th, 2010
Sunday 3rd October was the landmark launch of UpRise Anti-Racism Festival. Born out of the ashes of the former Rise festival, UpRise is a testimony of people power!
We’re happy to say that over 2000 people came out to UpRise to show their support, they danced in the rain, ate jumbo hot dogs to jerk chicken and shared good vibes. If you came down thank you :) and if you didn’t get a chance to catch it, watch the video to see what you missed!
