Sometimes if you want to create extra footfall for your brand, you've got to take it to the streets. Literally.
Brand Mystro has certainly figured that out, so follow him and his tape-deck roadshow, as he travels the tube from markets to the Millennium Bridge getting more than a smile or two along the way.
Genuine human to human interactivity begets viral / trailer, begets complementary blog piece. See how this marketing thing works? I know what it's like around my way, turns out Mystro's way is pretty similar.