In advertising land there's 'a' truth and 'the' truth. LG's The Young and The Connected idents interestingly fall into the latter, as they highlight the frivolities of our social network interactions almost to the point where they threaten to undermine both the user and the applications themselves.
Don't get me wrong. These idents are good. Very good in fact. And neither LG or Joe Bloggs will be concerned by my frivolous observations, as they'll be smirking every time they're aired – just like I do.
Now check you're Bookface. You've officially been poked.