The Wide Awake Club
The Wide Awake Club is the morning conversation that will help you become a talking point for all the right reasons, TWAC is created especially for those who aim to Do Good & Mean Business.
The word ‘Good’ has become a little bit of a fashionable word lately. However, for the word to really have any real meaning or impact, there are a few things to consider.
The Wide Awake Club is a place to do just that. Tackling a range of strategic and communication issues, TWAC explores the best ways to implement and communicate the good you do.
The Art of Storytelling ft. Bonnie Greer
We looked at why storytelling is all the rage, and how telling a compelling one can benefit both your SROI and your ROI.
Bonnie Greer – the esteemed playwright and critic – examined the structure of classic Aristotelian narrative (with case studies to boot), while we looked how narrative can help you build a better relationship with your audience.
Staying Relevant in Changing Times
As the saying goes, nothing ever stays the same. Change can be positive or negative depending on your point of view, but at The Wide Awake Club we like to look for the silver lining. We examine the challenges facing any organization hoping to grow and remain relevant when all around is changing.
We heard from to organizations that have done just that: Timebank – the leading volunteers charity – have made volunteering the fabric of everyday life. Legal & General had recently rebranded to establish their place as one of the three largest insurance companies in the UK.
Communicating and co-creating with young people
The youth market is the ‘land of gold’ for many of a brand, but getting buy-in from young people is also important for social organisations too.
Together with the music charity Orange Rockcorps, we looked at how to garner the interest and engagement of young people, as well as how co-creation can turn to co-ownership to make a real impact.