If twenty%extra were to have a bundle of joy, LBBwould be it.
Initially starting life as the Let’s Be Brief educational workshop programme, teaching critical thinking and creative skills to young people. It then went on to develop as a co-creation and engagement tool in our various campaigns, from the Louis Vuitton Young Arts Project, Virgin Media Pioneers to Affinity Sutton’s Green Stories.
Since then it’s grown up and gone through another transformation. We have recently re-branded and relaunched LBB, as a talent agency and young creatives lifestyle and education platform. Lots more exciting stuff to come so watch this space.
“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive - Affinity Sutton
Affinity Sutton are a national housing association. Green Stories is an innovative and creative approach to engaging its residents with regards to green issues.
Our involvement has been to create an integrated marketing campaign, (print / digital / film / experiential) to encourage ‘early green adopters’ to share their Green Stories.
Working with Rob (Brighton) / Jeannie and Eddie (East Grinstead) / Phil (Manchester) / Brian, Steph and Tony (Middlesbrough) / Christine, Ian and Tom (Stoke), to create five short films that told their individual stories, with the aim of inspiring other residents to make positive eco choices.
Working with such lovely people was a real pleasure, and it was a joy to bring their larger than life personalities to the ‘big screen’.
Young Carers are part of the nationwide charity Crossroads. As the name suggests, Young Carers provides support to young people who take on the responsibility of caring for a parent, sibling or a relative that may suffer from a long term illness, drug or alcohol dependency to mental health issues.
Working with Slough Young Carers, we designed a new logo that was inspired by the children’s feeling of what the organisation represented to them. In short, they wanted to see a logo that reflected fun, love and support.
We were given the thumbs ups from the youngsters for our bubble handwriting style.