The London borough of Hackney has gained a reputation as the creative capital of the east end as well as the mantle of being the Cultural Olympiad borough.
To celebrate the ‘unique fabulousness’ of the area and to welcome the Olympic torch in style, Keith Khan Associates were commissioned to produce a carnivalesque street parade by Hackney Council and London Organising Committee of the Olympic and Paralympic Games (LOCOG).
We were commissioned by KKA to handle the digital marketing campaign which included: website design, flyer design, content creation and engagement marketing; targeting specifically the local creative community and youth audiences.
We successfully engaged Hackney’s great and the good such as Land of Kings, Passing Clouds to featuring interviews from Alice Moxie, Don’t Watch that TV, FARM:Shop and Rag & Bow The Roaming Vintage Store and more.
The site had well over 5000 unique site visits during the 4 week campaign and it was indeed ‘the biggest street party Hackney has ever seen’.
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‘I Love Hackney’ Ankara designed by Emamoke Ukeleghe
Photography by Edu Torres
If twenty%extra were to have a bundle of joy, LBB would be it.
Initially starting life as the Let’s Be Brief educational workshop programme, teaching critical thinking and creative skills to young people. It then went on to develop as a co-creation and engagement tool in our various campaigns, from the Louis Vuitton Young Arts Project, Virgin Media Pioneers to Affinity Sutton’s Green Stories.
Since then it’s grown up and gone through another transformation. We have recently re-branded and relaunched LBB, as a talent agency and young creatives lifestyle and education platform. Lots more exciting stuff to come so watch this space.
LBB. The future is clever.
The fragile state of the world ‘economy’; the perilously fragile state of Arsenal’s defence; going to a club without being able to pull. These are just some of the issues dear to the hearts of singers, songwriters, MC’s, producers and multi-instrumentalists Kai Gama and Dr Sydney Velvet: two brothers who together make up The Insomniax – The Poetic Sound System™.
A pinch of Punk’s intensity, a dash of Hip-Hop’s social commentary and large spoonfuls of the musical integrity that signifies our finest independent bands and voila, you have the INX sound.
We’re never one’s to take the orthodox route, which finds us working with The Insomniax on brand management as operating as official management for the group. This work in progress includes brand identity, art direction, website and brand strategy, along with everything else that group management entails. Sounds crazy but we love it.
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Photography courtesy of the super awesome Terry Obiora.
twenty%extra™ & Meanwhile Space have collaborated to create Open Shop – a new way for brands & organisations to help communities weave new stories.
Utilising empty space, Open Shop extends the idea of experiential marketing with community engagement. We offer training and opportunities to engage with local communities while enabling brands to share their story in a relevant way.
Mediaworks is a multi-media project that encourages young people living in Foyer Federation accommodation to access creative opportunities through an online portfolio and resource tool.
Sponsored by Virgin Media, the website enables young people to network with other Foyer residents via their personal profiles, to showcase their work and ask industry professionals for advice.
We designed and built the site as well as writing and delivering copywriting workshops.