Out in the streets, people are doing more than shopping for new clothes and furniture. History has shown that democracy in action isn’t always pretty. Many are now realising that their democratic rights can’t be fought from the comfort of the living room sofa.
If there were a soundtrack to ‘conscientious uprising’, Africa Hitech’s ‘Out In The Streets’ would be it. At twenty%extra™ we created our own version of the video in response to the poignant chorus, which could literally be a soundtrack of our times.
Effective communication can lead to effective change. Change on an individualistic and collective level, but also the kind that can affect political policy and common modes of positive thinking.
Campaigns For Change is an opportunity to address a range of social issues using advertising, grass roots activities and workshops.
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Lost Dreams & High Hopes is a communications campaign targeting 11 to 16 years olds, addressing the lack of vision, anger and sense of helplessness afflicting so many of our young.
By igniting the concepts of Self Worth, Aspiration,Value and Respect, we want to get kids to think about their own inherent value, and what those values mean to family and friends. With that knowledge in hand, we aim to then provide them with the tools to visualize and actively seek out a positive future.
We work in an industry that has perfected the art of selling baked beans, but still find numerous stumbling blocks when addressing cultural and social issues. Maybe it’s because social ills are far more nuanced (and markedly less palatable) than a baked bean.
Some say the devil’s in the detail, but if you look real closely, you may be able to find something a little more pleasant.