As part of D&AD Talent, D&AD New Blood provides support for the next generation’s freshest creative minds as they make their way into the world of work this year.
You’re a creative super star but the world doesn’t know it yet. So how can you let them know? This year we’re happy to announce that we’ll be collaborating with D&AD to present our Brand You workshop as part of the New Blood workshop programme.
Brand You will be helping uncover your own brand proposition and brand strategy, so join us on Wednesday 3 July at Bootstrap Campus to discover exactly what makes brand you special.
We’ve been on the look out for writers and creative contributors for ourLet’s Be Brief web journal. They needed to have an eye for design, a penchant for politics and while being handy with a semi-colon.
In creating these posters to advertise this little recruitment drive, we ended up calling them Clever Foxes. It must have struck a nerve, as we’ve thankfully found some very clever foxes indeed. That said, one can never have too much of a good thing – take cake for example – so if you see yourself involved with LBB, please get in touch.
How can you help people save money on their everyday bills? Affinity Sutton commissioned us to produce a short series of films to tackle such issues.
The challenge of the brief was to highlight how Affinity Sutton residents could best utilise their appliances such as Combi Boilers and Electric Heaters to how to avoid Damp and Condensation – all in under two minutes. We decided to take a humorous approach with first person point of view and the voice over talents of Paul Lyttle.
Martyn – Hear Me Africa Hitech – Lash Out Joy Orbison – The Shrew Would Have Cushioned The Blow United Vibrations – No Space No Time Floating Points – Peoples Potential Mzo Bullet – Cassablanca Roska – Time Stamp EWF – Runnin 52nd Street – Tell Me Big Boi – Shutterbug Everything Everything – Schoolin’ Ty – Something Big feat. Carroll Thompson
“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive - Affinity Sutton
Affinity Sutton are a national housing association. Green Stories is an innovative and creative approach to engaging its residents with regards to green issues.
Our involvement has been to create an integrated marketing campaign, (print / digital / film / experiential) to encourage ‘early green adopters’ to share their Green Stories.
Working with Rob (Brighton) / Jeannie and Eddie (East Grinstead) / Phil (Manchester) / Brian, Steph and Tony (Middlesbrough) / Christine, Ian and Tom (Stoke), to create five short films that told their individual stories, with the aim of inspiring other residents to make positive eco choices.
Working with such lovely people was a real pleasure, and it was a joy to bring their larger than life personalities to the ‘big screen’.
“twenty%extra’s design of the Generation 3.0 Manchester pop-up shop was fantastic and made a real difference to the success of the campaign. The shop was eye-catching and engaging, and it managed to attract a wide range of people to step inside to participate in discussions on how to end racism.
We couldn’t have been given a better location for the Manchester shop than Piccadilly station – it meant we were able to reach a far wider audience that we would have been able to otherwise. Over 200 people visited the Manchester shop during the 4 day period it was open, a number we were thrilled with.” Vicki Butler, Public Affairs Manager, Runnymede Trust
Generation 3.0 is a campaign by Race Relations think tank Runnymede Trust that encourages and facilitates dialogue on the uncomfortable subject of racism with a view to ending it in a generation.
Literally setting up shop in the community, the campaign brings together school children and the wider community. Through various activities, groups share and learn from each others experiences as they seek answers to an old age problem.
We were commissioned to create two pop-up experiences and devise the workshop programme for the week long events. Working with our OpenShop partners Meanwhile Space, we sourced locations in Manchester Piccadilly train station and Croydon High Street.
Taking inspiration from the short film made for Manchester – based on a young Asian female boxer – we asked ‘what is the fight’ in contemporary Britain today. Those entering the space were greeted by a super-sized boxer and a larger than life mantra that reflected both the attitude of the project and a personal means of moving forward; be it with a south paw or orthodox stance.
When asked to create a poster for the recent Responsible Business Convention for Business in the Community, we saw it as a great opportunity to distil the message of what Social Enterprise is all about.
It was important to create a message that the target audience – large corporations would relate to. We focused on the Social Enterprise strapline of ‘People, Planet, Profit’ and made use of the three little pigs.
twenty%extra™ & Meanwhile Space have collaborated to create Open Shop – a new way for brands & organisations to help communities weave new stories.
Utilising empty space, Open Shop extends the idea of experiential marketing with community engagement. We offer training and opportunities to engage with local communities while enabling brands to share their story in a relevant way.
