Save the date: Friday 19th April – 00.05am. Why? Well we’re a tad excited to reveal that we’ve recently produced the Love She Wants short film for The Insomniax, working with Director and all round lovely chap Johny Mourgue (Benga, Katy B).
Based on an original screenplay penned by Mark Anderson (Kai Gama) and James Anderson (DSV), there will be two versions of the film: a 3-minute Random Act to be aired on Channel 4, Friday 19th (just past midnight) with a full-length 10 minute edit to follow in the summer. Watch this space for more updates.
How can you help people save money on their everyday bills? Affinity Sutton commissioned us to produce a short series of films to tackle such issues.
The challenge of the brief was to highlight how Affinity Sutton residents could best utilise their appliances such as Combi Boilers and Electric Heaters to how to avoid Damp and Condensation – all in under two minutes. We decided to take a humorous approach with first person point of view and the voice over talents of Paul Lyttle.
“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive - Affinity Sutton
Affinity Sutton are a national housing association. Green Stories is an innovative and creative approach to engaging its residents with regards to green issues.
Our involvement has been to create an integrated marketing campaign, (print / digital / film / experiential) to encourage ‘early green adopters’ to share their Green Stories.
Working with Rob (Brighton) / Jeannie and Eddie (East Grinstead) / Phil (Manchester) / Brian, Steph and Tony (Middlesbrough) / Christine, Ian and Tom (Stoke), to create five short films that told their individual stories, with the aim of inspiring other residents to make positive eco choices.
Working with such lovely people was a real pleasure, and it was a joy to bring their larger than life personalities to the ‘big screen’.
After a successful ‘Green Stories’ campaign, Affinity Sutton asked us to create two re-edits of the original films to tell new stories about their residents. As well as some ‘Top Green Tips’ residents can employ to save energy and pennies on their bills.
twenty%extra™ & Meanwhile Space have collaborated to create Open Shop – a new way for brands & organisations to help communities weave new stories.
Utilising empty space, Open Shop extends the idea of experiential marketing with community engagement. We offer training and opportunities to engage with local communities while enabling brands to share their story in a relevant way.
inIVA create exhibitions, publications, multimedia, education and research projects, designed to promote the work of artists from culturally diverse backgrounds.
They needed a Seasons Greetings card for their mulit-cultural client base, some of whom don’t celebrate the coming of Santa & Rudolph. Oh, and they also wanted to showcase their new David Adjaye designed gallery in the process.