Louis Vuitton Young Arts Project

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Louis Vuitton and five partner galleries – South London Gallery, Tate Modern, Royal Academy of the Arts, Whitechapel Gallery and the Southbank Centre – joined forces to form the ultimate artistic super group for the Louis Vuitton Young Arts Project.

The project aims to encourage youth participation into the arts, to dispel pre-conceived notions of elitism and give young people a real insight into the various aspects of the arts, as well as the opportunity to create their own vision of what the arts should be.

Through our co-creation workshops we worked with the youth groups from each of the galleries to create the strategic brief, which included strategic direction for the project website; REcreative, the brand vision and the initial design / naming concepts that were the foundations of the whole design process.

We then created the Louis Vuitton Young Arts Project Blog, which was then fed through the REcreative Project Blog. The blog acted as a collaborative tool where the young people could continue to comment on and feed into the design process we initiated.

inIVA

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inIVA create exhibitions, publications, multimedia, education and research projects, designed to promote the work of artists from culturally diverse backgrounds.

They needed a Seasons Greetings card for their mulit-cultural client base, some of whom don’t celebrate the coming of Santa & Rudolph. Oh, and they also wanted to showcase their new David Adjaye designed gallery in the process.

Pampers Sleep Experience website

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The Sleep Experience site was made to highlight the import- ance of a baby’s 12-hours sleep.

This was achieved using a series of interactive games and a friendly narrative that helped to explain areas like cognitive development, data processing band muscle development.

Many a late night was spent trawling through reams of information to make sense of this interesting area, but it was worth it. As was proved by a friend and father of three, who said he might have had a few less grey’s had he seen the site before his little bundles of enforced insomnia were born.