Art Direction : Brand Identity : Marketing





LBB is on your stereo with a monthly Saturday slot on NTS from 1pm – 2pm.
Shows so far on the show we’ve discussed the work of legendary Brazilian architect Oscar Niemeyer; talked ‘Paper Potential’ with vandal extraordinaire Ronzo and Emily Evans; Hip-Hop career breaks with international DJ / Broadcaster / DJ Big Ted and Creative Producer Kentake.
And there’s more as Jimmy Cricket used to say. The new Let’s Be Brief Show on NTS Radio. Design, music and culture collide on a Saturday.
Art Direction : Brand Identity : Co-creation


We recently we made our ‘twenty%extra / LBB Talent’ television debut for a new programme called Helping Hand by RDF.
Commissioned by the Foyer Federation, we produced a custom stencil typeface and brand identity / collateral for The Talent Shop: an alternative job opportunities broker and pop up shop targeted at young people.
Working with the organization, young residents we co-created a design that would appeal to young folks yet have a professional feel. Hosted by Bank Of Dave star David Fishwick, the programme aired Sunday 7 April 2013 at 20:00 on Channel 4.
Art Direction : Brand Identity : Brand Strategy



“Cinematic brilliance from South London” says the Earnest Endeavours crew, and we’re inclined to agree. The cinematic journey of Chrissy drops in musical form on Monday 17 September.
As far as The Insomniax are concerned, this is just the beginning…
Brand Identity : Brand Strategy : Graphic Design




London Metropolitan University graduate Yinka Ilori hales from North London but his influences are both parochial and global; from herringbone tweeds to Dutch wax.
A product designer with the future in mind, Yinka upcycles and reworks old, unloved furniture to produce brand new interpretations.
We are developing the Yinka Ilori brand under the protective watch of LBB Talent. There’s much more to come from us and this talented starlet in the near future.
Brand Identity : Graphic Design

SE Assist is a joint initiative between Legal & General, CAF and NESTA that will provide business support to Social Entrepreneurs as well as start-up capital for businesses on the programme.
As we know, setting up a new venture is most certainly the start of an exciting journey with its ups and downs. Inspired by signposts and road signage, we created a brand identity that indicates to the sense of direction that SE Assist aims to provide new businesses.
The final pared down design represents the no nonsense and simple business advice given by the SE Assist team. We love a bit of process, so below are two other versions of the SE Assist logo and their corresponding mood boards.


Every start–up needs a push in the right direction to help navigate what can be some very choppy waters.
Bearing that truth in mind, this concept is based around the idea of Se-Assist being the wind in the sails of new-business, providing just the right amount of wind, in just the right direction.


For any new business there are a few considerations such as how to get on that first step/rung of the ladder and what all aspiring entrepreneurs have; visions of growth to becoming a successful organisation.
Elevation & Shelter is an alternative visualisation of growth with a graphic interpretation of a propelling ramp taking business on an upward trajectory, while also providing the necessary shelter, support and guidance for future social entrepreneurs.
Brand Identity : Graphic Design





If you’ve been to Dalston and never been to Cafe Bliss, then you’ve never really been to Dalston. As part of the Adopt A Shop initiative in conjunction with the Mayor of London and Hackney Council, we were asked to refresh and rebrand the café. Thirty years in the Cafe industry means Dalstonite Erkan (above) knows how to make an English breakfast or two.
We developed branding that reflected the cafe’s long-standing heritage and place in the community. Hand painted gold signage on an olive green base, coupled with a coffee cup logo where the ‘C’ and ‘B’ subtly put the bliss back into Café Bliss.
Art Direction : Brand Identity : Websites : Workshops


If twenty%extra were to have a bundle of joy, LBB would be it.
Initially starting life as the Let’s Be Brief educational workshop programme, teaching critical thinking and creative skills to young people. It then went on to develop as a co-creation and engagement tool in our various campaigns, from the Louis Vuitton Young Arts Project, Virgin Media Pioneers to Affinity Sutton’s Green Stories.
Since then it’s grown up and gone through another transformation. We have recently re-branded and relaunched LBB, as a talent agency and young creatives lifestyle and education platform. Lots more exciting stuff to come so watch this space.
LBB. The future is clever.
Art Direction : Brand Identity : Co-creation : Graphic Design : Workshops


The rebrand and general overhaul of Let’s Be Brief has begun. More info coming soon…