We’ve been on the look out for writers and creative contributors for our Let’s Be Brief web journal. They needed to have an eye for design, a penchant for politics and while being handy with a semi-colon.
In creating these posters to advertise this little recruitment drive, we ended up calling them Clever Foxes. It must have struck a nerve, as we’ve thankfully found some very clever foxes indeed. That said, one can never have too much of a good thing – take cake for example – so if you see yourself involved with LBB, please get in touch.
“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive - Affinity Sutton
Affinity Sutton are a national housing association. Green Stories is an innovative and creative approach to engaging its residents with regards to green issues.
Our involvement has been to create an integrated marketing campaign, (print / digital / film / experiential) to encourage ‘early green adopters’ to share their Green Stories.
Working with Rob (Brighton) / Jeannie and Eddie (East Grinstead) / Phil (Manchester) / Brian, Steph and Tony (Middlesbrough) / Christine, Ian and Tom (Stoke), to create five short films that told their individual stories, with the aim of inspiring other residents to make positive eco choices.
Working with such lovely people was a real pleasure, and it was a joy to bring their larger than life personalities to the ‘big screen’.
When asked to create a poster for the recent Responsible Business Convention for Business in the Community, we saw it as a great opportunity to distil the message of what Social Enterprise is all about.
It was important to create a message that the target audience – large corporations would relate to. We focused on the Social Enterprise strapline of ‘People, Planet, Profit’ and made use of the three little pigs.
Ambient Media, Look Media & Engage are three stand-alone agencies, each known for creating memorable experiential and out-of-home campaigns for many a high profile brand.
The Arch Group is the parent company that helps them extend their creative tentacles and further their global reach.
We worked consultatively to shape the company’s new proposition, advising them on their creative strategy for the new group guise, as well as producing the brand identity.