I love underground music. I love music that comes from the heart, not the convoluted spiel of A&R reps and major labels that don't have a clue.The problem with the underground is that for too long, artists end up with not much more than dirt in their mouths and kudos which doesn't quite put food on the table.

Demon Sounds are a new sound design and licensing company who obviously think the same. What's more, they have a solution; popularity through what I call 'the back-door' – music for games, film and television.

The brainchild of Kris Jones, Demon Sounds boast a stellar crop of artists and an inside-out understanding of the record industry. All of which puts them in a perfect position to bring the underground over ground, in turn adding some much needed credibility to the media industries ‘street'.