D&AD New Blood Awards is an annual competition for creative students and young people under the age of twenty five. Each year thousands of students across the globe compete to answer a creative brief set by world famous brands, to win a coveted D&AD pencil.
We were asked – under our LBB guise - to collaborate with D&AD to write their ‘Mark Your Mark’ 2014 brief. The theme centred around the subject of defining your own story and to deliver our ‘Brand You’ workshop for a UK national tour.
Our road show (courtesy of British Rail) visited Cardiff, Newcastle, Birmingham, Manchester, Edinburgh and London, culminating in the LBB Non Prescriptive Design Advice stand at the D&AD New Blood exhibition in Spitalfields Market, East London.