A system that can attack both fast and strong is neither a shoe, a shark or an advertising spot. Confused? You’ll understand soon enough. Kobe Bryant’s System works. It makes hard work seem like fun and the ambiguous process of achieving success seem simple.
Kobe’s impeccably delivered TED style presentation taps into the very current cultural zeitgeist of sharing knowledge while using a level of charm and wit as palpable as the drive required to win-win-win. The genius behind this campaign is the fact that Nike never dwell on product, instead focussing on end product.
Nike make content for content aggregators. Sure, everybody and their mum does that these days, but few create an array of content off of one idea that leaves each aggregator with the feeling that there’s a word they can spread that hasn’t been, as one might say, played out. Never before could a brand rustle up the marketing spend to air this much content. YouTube provides the conduit; Nike maximize the opportunity.
In summary, the strength of the idea underpins the expansive nature of the creative. Get that? You’re welcome.
This was the first video uploaded on the YouTube account, wwwdotnet, apparently showing all round don Jehst in his day job as a postman. Forums like UKHH and Rap Worldswent nuts with terrified members questioning the future of UK Hip Hop if one of it’s chief exports had fallen to being a normal dude with an early start.
Two months later wwwdotnet uploaded this;
Concept / Direction: Ian Pons Jewell
DOP / Steadicam: Doug Walshe
Stylist: Miranda Florence Boucher
Editor: Gaia Borretti
Focus Puller: Max Mallen
Assistant Producers: Tamas Jakics / Bruno Travers
This is Rebecca Black’s song, Friday, and it’s been gaining a million plus daily YouTube views this week. The song tells the story of an average Friday for Rebecca, full of fun fun fun and thirteen year olds driving convertible cars.
Justin Bieber has obviously inspired a lot of young people to try to become successful recording artists, however he’s also filled parents and record label owners eyes with pound / dollar signs who are now pushing enthusiastic children down that path regardless of their talent.
Well acted, well scripted and very very early. Despite the wedge Formula 1‘s journalistic vultures have attempted to drive between the two McLaren drivers – you know, the ‘Brit vs. Brit’, ‘there can be only one’ narrative – Lewis and Jenson appear to be getting on quite well.
I’ll save any further musings for my F1 blog, but in a time of flagging commercial support for this most expensive of sports, Vodafone continue to maximise their investment in the McLaren team with this comedic viral spot.
Traffic Wardens: We can’t stand them. The Insomniax: If you don’t know them, by the time we’re finished you will do.Crystle Clear Cinema presents A Bad Day For Benny trailor for the impending short film, featuring Insomniax band member and fully paid up theatre performer Mark Anderson. Benny’s the Warden who can never catch a break, though we can probably agree that he doesn’t deserve one.
With soundtrack by The Insomniax and a cameo by INX’s very own Doctor Sydney Velvet (that’s right), what this video hints at is a) the versatility required by the modern performer and b) the analytical / creative spontaneity of American Director Crystle Clear who discovered a phenomenon we despise and turned it into a short film we can warm to.
We should have posted this weeks ago, but we spent too much time laughing and not enough blogging.The success of the Shadrack series caught the attention of the Boxfresh crew, and this new video spot from the Man Dem highlights Boxfresh’s commitment to the cultural tie-in.
‘We Are You’ is the tag-line. Directed by Steve Glashier, Shadrack has brought 300,000 odd ‘you’s’ to their ‘we’, so excuse the language and get with the clever, nuanced humour.
I’ve always been a fan of style over fashion, the difference being, style is whatever you make it.H by Harris has most definitely got bags of style and a head for fashion, quite literally. I’ve been coveting one of his bags for a while but alas even with a ‘mate of mates rates’ discount it’s still a lil out of my price range (he’s stocked in Browns and DSM no less).
Celebrating the labels first birthday – and taking lux fashion into web 2.0 whilst he’s at it – H by Harris created a slick, stylish and viral by Manny Bonett that’s bang on the money regarding target the market.
This is the bag I want whilst cycling to work. It’s practical but sexy, and that my dears, is a winning combination.
I was lamenting the lack of quality April Fools jokes today when an article about Unicorns on the telebox came along, and had our MD Steph done up a kipper.Another quality contribution comes by way of Nike’s film, which documents just how they get that special air into every Nike Air trainer.
Check out how Apple manage a nice bit of product placement 0:26 in. These big boys never seem to miss a trick.