It’s been a bit of a hectic end to the year, and because of that we’ve not been able to knock out our usual Xmas offering. Not that you’re complaining mind, but in case you have been, here’s a little piece of Christmas, from us, to you, courtesy of Kristofer Ström.
Love this! Mummies & Daddies may know this, but Tinga Tinga Tales is a beautifully crafted children’s animation on the BBC . Created by Tiger Aspect, it actually provides a great model for Social Enterprise.
Why? Well the creative concept was based upon the real arts and crafts from Tingatinga Arts Co-operative in Tansanzia, as well as folktales from all around Africa. Rather than producing the show in the UK, Tiger Aspect set up a studio in Nairobi to train and provide employment opportunities for aspiring animators in East Africa.
The programme manages to keep the authenticity of the original artwork as well as provide job creation. They now employ 50 people.
Not to sound like an Old-Skool grandad, but Hip-Hop in its prime is an art form of humour, genuine emotion and boundless creativity. When it achieves those heady heights, it looks a lot like El-P’s Stepfather Factory from 2001.
A product for society becomes a product of society in this thought provoking (but ultimately slept on) addition to the nature vs nurture debate.
Picture the swanky but slightly chaotic scene. It’s the screenwriters strike of 2007. There’s no new product and no scriptwriters to create anything new. What to do? Dip into the archives of course, for a brand that was crying out for a remake.
So what next when you need the hard cash of major investors in order to bring the project to life? Well if you’ve got the iconic visual references of the original Tron to draw on, you for-go the script and cut straight to the trailer.Post production juggernauts Digital Domain did the honours, which in turn brought on the necessary brands and distributors to make things happen.
Most tellingly from a marketing perspective was the simultaneous development of a Tron Legacy computer game, which if modern marketing trends count for anything, will probably outstrip the ridiculous revenue already promised by the film itself.Not every brand will be able to try this at home, but it won’t be the last time we see this potential means of production.