Logorama is an animated visual bombardment made up of a hectic display of brand logo’s. Every single item, from the characters to the backdrop are created from companies logos. The story follows two cops (Michelin Men) hunting down the crazed outlaw (Ronald McDonald). I was constantly suprised by the cleverness and dedication that this must have taken to create such brilliant work.
The animation was created by H5 a French graphics and animation company. Here’s what they had to say on it…
“Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”
Guest post by Femi Idowu-Read: one of the original Let’s Be Brief crew, who’s on a six week placement with twenty%extra.