Dave Spengeler | Hipster Branding
If you’re a young designer looking to market yourself, find new ways to market others. Dave Spengeler does just that as he holds up a mirror to the artsy community with this exercise in rebranding irony.
Twenty%Extra Blog
Extra, extra. We write all about it.
Katja Mayer and Peter Chadwick | Days Lost
What the set of a similarly named TV series could have looked like, without the protracted storyline. This collaborative project between photographer Katja Mayer & design guru / very nice chap Peter Chadwick deserves similar viewing figures, having yielded a stunning body of work both eerie and surreal in equal measure.
These images could be from a computer game but is in fact an exhibition which began last Friday 9 March and runs until Thursday 19 April.
Seth Casteel | Underwater Dogs
Pure dogged determination captured by photographer Seth Casteel, who spent hours underwater in Los Angeles taking pictures of dogs chasing balls.
The shoot included labradors, a border collie, a dachshund, a bulldog, a Belgian tervuren and a King Charles spaniel. I have no idea which dog is which, but I find all of them rather fetching.
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via The Guardian
Olivier Kugler’s Cairo
If you really want a job doing, you need to grab the bull by the horns, or in studio-mate Oli’s case, jump on a plane to Egypt. Olivier Kugler’s Cairo is a rich illustrative tapestry based on first hand experience, research and personal insight.
The prolific use of viewer generated content in news media has seen the idea of ‘on the ground’ reporting become a bit of a branded exercise in recent times. That is to say broadcasters either announce their exclusion from a situation or their direct access to unfettered information.
The Guardian picked up on this goldmine of alternative content to run a middle page spread worth every minute of time it takes to read and absorb. The content makes the broadsheet seem innovative and insightful, because, well, Olivier Kugler is innovative and insightful.
I Love Dust | Dead Wrestler Society
To all the clotheslining, piledriving, DDTing, four-leg-locking greats of the past; a graphic tribute by I Love Dust. Can ya dig it?
The Insomniax | An unexpected surprise
Something completely accidental from a very purposeful photo shoot courtesy of The Insomniax‘s Dr Sydney Velvet and his malfunctioning mobile phone.
The planned results will be coming soon.
Matthias Heiderich | Studie Eins Zwei Drei
There’s a lot we can learn from self-taught photographer Matthias Heiderich – resident of Berlin, Germany and a man with a fine eye for superb composition within the constraints of the square format.
His colours are rich yet subtle, and he finds a graphic quality in what might – to a layman – seem like pretty unremarkable subjects; the mark of a great photographer I’d say. Heidreich obviously had a great tutor.
Nike | Welcome to the Kobe System
A system that can attack both fast and strong is neither a shoe, a shark or an advertising spot. Confused? You’ll understand soon enough. Kobe Bryant’s System works. It makes hard work seem like fun and the ambiguous process of achieving success seem simple.
Kobe’s impeccably delivered TED style presentation taps into the very current cultural zeitgeist of sharing knowledge while using a level of charm and wit as palpable as the drive required to win-win-win. The genius behind this campaign is the fact that Nike never dwell on product, instead focussing on end product.
Nike make content for content aggregators. Sure, everybody and their mum does that these days, but few create an array of content off of one idea that leaves each aggregator with the feeling that there’s a word they can spread that hasn’t been, as one might say, played out. Never before could a brand rustle up the marketing spend to air this much content. YouTube provides the conduit; Nike maximize the opportunity.
In summary, the strength of the idea underpins the expansive nature of the creative. Get that? You’re welcome.
Paul Octavious | JFK to SFO
You could talk about the food. You could talk about the legroom. You could even talk about the friendliness of the cabin crew. Or you could do like photographer Paul Octavious and tell the story of the view from a window seat.
John F. Kennedy to San Francisco here we come.
Terry Obiora | Car Boot Sale
I’ve never been a fan of car boot sales. Lucky for us the Obiora clan love ‘em, which works out a treat because I love these pictures. Other than unmistakable Wallace and Grommit, there’s a sense of personal anonymity that allows us to focus on the trinkets, tattoos and cherubs bums.
