Affinity Sutton | Transforming Communities
Posted: October 7th, 2011
Everyone likes a compliment don’t they? So we blushed a little when we recently received feedback from Affinity Sutton on our Green Stories campaign;
“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive – Affinity Sutton
The success of the campaign inspired a new set of films based on re-edits of the originals. Each tells a story of how the residents set up their projects, while providing short tips on how to save on utilities and being that little bit greener. We also added a bit of type magic to make the garden grow.
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