Green Stories — Affinity Sutton

“In terms of our digital marketing efforts, Green Stories is quite positively the most successful and engaging campaign we’ve done with our residents to date. The videos were spot on and enabled us to created high quality, dynamic content for our website which helped to increase traffic by 16%.” Emily Day, Digital Marketing Executive – Affinity Sutton

Affinity Sutton are a national housing association. Green Stories is an innovative and creative approach to engaging its residents with regards to green issues.

Our involvement has been to create an integrated marketing campaign, (print / digital / film / experiential) to encourage ‘early green adopters’ to share their Green Stories.

Working with Rob (Brighton) / Jeannie and Eddie (East Grinstead) / Phil (Manchester) / Brian, Steph and Tony (Middlesbrough) / Christine, Ian and Tom (Stoke), to create five short films that told their individual stories, with the aim of inspiring other residents to make positive eco choices.

Working with such lovely people was a real pleasure, and it was a joy to bring their larger than life personalities to the ‘big screen’.