Simply put, this is one of the strongest, most poignant music videos you’ll ever watch.In fact to call it just a music video does it a disservice, but if you want something to do with 9mins 40seconds of your time, you could do no better than watching this.
An image of the past combined with sounds of the future courtesy of music / marketing guru’s Stones Throw and Bruce Haack, who was not only widely considered as one of electronic music’s true pioneers, but was also a man in possession of the most unassuming of faces.
This is a video of simple teenage abandon with not an alcopop in sight, just coke on the table. In the cans people, in the cans…
Traffic Wardens: We can’t stand them. The Insomniax: If you don’t know them, by the time we’re finished you will do.Crystle Clear Cinema presents A Bad Day For Benny trailor for the impending short film, featuring Insomniax band member and fully paid up theatre performer Mark Anderson. Benny’s the Warden who can never catch a break, though we can probably agree that he doesn’t deserve one.
With soundtrack by The Insomniax and a cameo by INX’s very own Doctor Sydney Velvet (that’s right), what this video hints at is a) the versatility required by the modern performer and b) the analytical / creative spontaneity of American Director Crystle Clear who discovered a phenomenon we despise and turned it into a short film we can warm to.
I’m an F1 addict. if you know me then you already know this. Symptoms include an ability to slide the topic into any conversation, severe hypertension before the red lights go out and mild nausea in between races.I fill these days with the amount of re-runs I can watch, sites I can read and articles I can write for my F1 blog. The McLaren brand team has obviously been inside my mind.
With their site intro and screensaver, they’ve managed to capture that obsession with a countdown to next race measured in seconds, drivers’ blinks and car updates (of which their better be plenty) amongst some other unusual measuring tools.
As well as stepping the performance on their car, McLaren have upped the anti on user interaction and engagement with their fan-base this season, with a website that goes some way in reflecting their commitment to beautiful yet functional aesthetics.
Openness and transparency has been the Formula 1 promise over the last year-or-so. McLaren have also added a tone of voice, which manages to keep junkies like me in check until race time.
Last week was the launch of Futurising; a fantastic initiative by The University of the Arts for creative graduates.
To help the newbie’s swim the rough seas of creative industry, a plethora of seminars, one-to-ones and a static exhibition of support organisations were all available at the two-day event. twenty%extra were invited to share some of our experience for the one-to-one sessions.
We were really happy to be part of such an event, as we know education doesn’t stop once you’ve graduated. It’s a constant process of learning new skills, as well as gaining a real understanding of the creative industry. I highlight real as even though we saw many talented individuals, what we found was that many didn’t really understand how to navigate their way into the industry they want to be a part of.
This has always been a bit of a gripe of mine since my own experience of studying. I always felt it was the missing link in the creative educational process.But we’re not ones to just moan and not be part of the solution, so watch this space for an upcoming piece on our 10 tips for life after graduation.
Sometimes if you want to create extra footfall for your brand, you’ve got to take it to the streets. Literally.
Brand Mystro has certainly figured that out, so follow him and his tape-deck roadshow, as he travels the tube from markets to the Millennium Bridge getting more than a smile or two along the way.
Genuine human to human interactivity begets viral / trailer, begets complementary blog piece. See how this marketing thing works? I know what it’s like around my way, turns out Mystro’s way is pretty similar.
There’s a star on yonder, and it has a name – illustrator Lucy Wragg.We’ve been to a fair few graduates shows – from D&AD New Blood to doing one-to-one sessions at Futurising – and they all point to one thing: the fact that there’s a serious glut of talent entering the creative job market this year.
While so many of these young bucks aren’t short of talent, not quite as many have something really interesting to say, and that is why Lucy’s work stands out a mile.
Her humourous, poignant social commentary using fluffy and not-so-fluffy animals grabbed both Steph’s attention and mine immediately. Talking to Lucy confirmed that she was sharp as a tack with the skills to match. Expect big things from her. We certainly do.